Press releases and updates from the TrustMarc Initiative.
How do you establish trust when AI can generate and manipulate content at scale? In a new interview with David Worlock, TrustMarc co-founder Toby Green makes the case for verified, trustworthy content in scholarly communications and beyond.
It’s ‘brocante’ season in France – a time when villages and towns open their streets to vendors who set up tables displaying anything from outright junk to pre-loved tools and treasured finds. Mostly, it’s your neighbours keen to shift some of the stuff that’s been gathering dust in attics and garages, but there are often professional ‘brocanteurs’ too, including restorers and antique dealers. Haggling is the modus operandi, buyer beware, the watchword.
An open, standards-driven effort to make the trust behind digital content visible, verifiable, and portable so anyone evaluating content, whether people or AI systems, can see who stands behind it, and why.
An open trust layer that makes credible content visible and verifiable wherever it appears — for people and machines.
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