How it works

Turn the standards you already apply into visible, verifiable trust.

Three steps take the review, curation, and governance you already do and make it visible — for people and machines.

The whole picture

One system, three roles.

TrustMarc is an open, standards-driven framework, with the infrastructure operated by Coherent Digital. Accredited issuers, service providers, and integrators all build on the same registry and API.

TrustMarc architecture: governance and standards above, infrastructure operated by Coherent Digital, and three participant types — accredited issuers, service providers, and integrators.

Become an Issuer

Organizations with review, assessment, or curation criteria become Accredited TrustMarc Issuers — submitting their own criteria or adopting an approved framework.

Issue at scale

Once approved, Members issue TrustMarcs to the content they assess, curate, or publish — via API, Airtable, FTP, and other workflows.

The Registry

The authoritative record of every TrustMarc: who issued it, the criteria applied, and the evidence behind it. Built for people and machines.

The certificate

One certificate, many kinds of trust.

Every TrustMarc resolves to a public certificate that makes trust visible from multiple sources at once — who issued it, who reviewed it, where it came from, and who preserves it. Anyone can see, in one place, exactly why an item can be trusted and who stands behind it.

A TrustMarc certificate showing the issuer, reviewing organization, source, and preservation service behind a single item.

Operate & measure

The Management Tool

One place to issue, track, manage, and measure TrustMarcs — import/export, certifications, endorsements, impact analytics, and integrations with repositories, publishers, discovery, and AI.