The shift
We never just relied on books and journals
The content people rely on was never just journals and books — and even those are now undermined by papermills, predatory titles, and retractions. Reports, technical papers, white papers, policy briefs, blogs, podcasts — this is where real-world knowledge lives and decisions get made. That content always had weaker trust signals. Now those signals are under active attack from AI-generated fakes and pop-up websites designed to look authoritative. The problem isn't new. The urgency is.
